Jane Walker - 12 Year old Scotch (JW Black) -- Limited Edition

I picked up the Limited Edition - Jane Walker Series of Johnnie Walker Black Label. It actually retailed for less than regular Johnnie Walker Black and partially reason I purchased a bottle. Otherwise, my understanding its exactly the same blend just in different packaging.

They sell at least 230 million bottles of Johnnie Walker Black a year and produced about 250,000 bottles of the Jane Walker variant. I was surprised they still had quite a few left at my local liquor store.

To be honest, I bought it because I love JW Black and it was selling for $4 less than the regular bottle. I understand what they are trying to accomplish with this bottle packaging and applaud them for it, but same time after reading other blogs and reviews online, I tend to agree that slapping on a different logo and putting a new name on the same blend of whisky is not exactly impressive marketing.

I'm surprised Diageo would make such a misstep like this. They sell quite a few popular Vodka's and should know how it works. Just copy the marketing and approach with Vodka and adopt it for Scotch. Not sure how that got missed?
For now, I'll keep buying as they remain available as its a decent price. Almost as cheap as Red Label. I'll prefer they keep Limited Editions focused on Movies like Blade Runner.

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