Passed by the Swatch shop and after considering the Sistem51, decided instead for this one..the 'Faux Fox' model SUOB709. Paid Full Retail $70. While online you can get it for $15-20 less, the savings is marginal. I rather like it and fills a niche between a classic analog dial automatic and a rugged G-Shock digital. - Something to wear and not worry. Just a casual and comfortable watch. Sadly, no water resistance so nowhere near the pool or water. I did want something more vibrant and bright, but after trying on various models...the more subdued, classic look just fits me better. Can't argue with that.
An introspection and ongoing dialogue with myself on how to live simple in this modern, materialistic society.