Update on Starbucks Gold Card Program Changes In April 2016, Starbucks will implement significant changes to its Gold Card program, which I've been a part of since 2010. Throughout the years, I've witnessed various adjustments, but I’ve generally remained indifferent to the modifications. My primary reason for being a Gold Card member has always been to enjoy my coffee or snacks, rather than the perks. Current State of the Gold Card Program Previously, the Gold Card offered some nice benefits, such as the occasional free item. However, I've come to realize that I can save money by purchasing coffee from other places, like 7-Eleven and McDonald's, which offer good quality coffee at lower prices. Most days, I simply want a straightforward cup of black coffee. Anticipated Changes I expected that Starbucks would eventually revise the program, and the new changes appear to make the Gold membership more exclusive. To maintain Gold status, members will now need to spend at lea